An experience strategist, Simon has inspired and transformed numerous organisations, strengthening their connections with their audiences and increasing user engagement. His understanding of technological advances and behavioural psychology alongside his business acumen allows him to guide people to think differently and create and implement future-proof strategies that make a measurable difference. Simon is one of the most respected thinkers in his industry, having been involved in ‘digital’ and UX since the start and has played a fundamental role in shaping it.
Combining his background in human psychology, biology and cognitive science alongside cumulated insights gained over the past 20 years he also established one of the largest independent UX agencies in Europe. Simon has an intuitive understanding of how to integrate technology into the everyday through intelligent design that optimises human experiences. Coining the phrase ‘Humanising Technology’ back in 2001, Simon is passionate about reinforcing the belief that digital technology should be both usable, accessible and engaging whilst delivering exceptional experiences. He has turned the traditional view of digital design on its head, focusing on people’s emotions and experiences to reshape how organisations can engage with their customers more deeply, meaningfully and ultimately more profitably.
As a thought-provoking futurist and invigorating keynote speaker on how technology and human experiences should have a symbiotic relationship, Simon’s high-level thinking and in-depth research and whitepapers amplify future visions and inspire audiences to be present and prepared for the changing commercial opportunities ahead.
The Revolution will be Automated
Automation—"the technology by which a process or procedure is performed with minimal human assistance”—is everywhere in our modern world.
Our lives are increasingly influenced by experiences based on automation—some good, some not so good. And yet, this is only the tip of the automation iceberg; there is plenty more to come. So, if we want to use automation to its maximum advantage and be thought leaders in this revolution, we need to design great automation experiences.
Simon explains automation, the relationship between automation and experience, and how Artificial Intelligence (AI) and Machine Learning (ML) are shaping automation in our daily lives. You’ll see good and bad examples of automation experiences and learn about tools and skillsets that can prepare your organisation for this revolutionary change.