Lisa Anderson has spent her career creating evocative, holistic experiences through harnessing storytelling, advancing technology, and pointed leadership of talented, passionate teams.
Currently, she is Head of UX at Booking.com in Amsterdam where she started over a year ago as part of a new Design Leadership team. She is devoted to raising the quality, visibility, and influence of design and experience teams.
Through insight, education, collaboration, and cultural and organisational change, she grows teams and creates products in ways that build leadership, customer delight, and revenue. Anderson’s background is in traditional and multimedia publishing; she’s acted as a designer, writer, editor, managing editor, producer, executive producer. She was Executive Producer at R/GA in New York.
Designs role and how it has evolved
Design’s role has evolved. Customers’ expectations have evolved. Competition is growing. Technology and data science are advancing. Employees are hungry for support, growth, and impact.
How do we as design and user experience leaders embrace change, create strong, resilient, and talented teams, all while leveraging time-tested skills, practices, and values important to team building and engaging, effective customer experiences? How should our approach change, if at all, given the impact of AI and ML on the way we design and develop products?