Phu Ly leads Product Design for the delivery experience at Deliveroo, overseeing a team of Product Designers responsible for ensuring hungry customers are fed.
Before that, he was Head of User Experience at Notonthehighstreet, where he built and lead the design and research team responsible for the whole digital product experience.
He’s passionate about continually learning, building great team and team environments, and bringing change through Product and Design thinking.
Challenges of Designing
What are the challenges of designing across multiple countries, multiple product teams and with multiple designers.
What are some ways to design at scale and what are things we can do to ensure our thinking scales and keeps pace with everyones needs?