Doron Borgel is a Lead UX researcher with rich international experience spanning various industries, markets, and organisational landscapes.
Having spent years in the intersection of global businesses and design agencies, Doron has developed numerous programs and initiatives aimed at fostering better collaboration between research, design, and product functions, to support the development of user-centric products.
In his current role at Just Eat Takeaway.com, Doron focuses on the restaurant experience, looking to shape and design meaningful products and services that meet and address the needs of the users.
A Fun Fact: Doron is an avid baker, particularly passionate about bread. He maintains an active Instagram account showcasing his delectable creations where he’s building a community of like-minded bread lovers and bakers.
Lead The Power of UX Research and Design
In today's rapidly evolving technological landscape, the ability to seamlessly integrate cutting-edge innovations with user-centric design has become paramount. In this talk, we’ll explore the dynamic synergy between user experience research and design in facilitating the harmonious fusion of technology and human needs.
Technological advancements have the potential to revolutionise industries, but without a deep understanding of users' needs, behaviours, and pain points, they risk falling short of their potential. UX research serves as the compass that guides us through the complex terrain of user expectations, allowing us to create products and services that not only keep pace with innovation but also resonate with users on a profound level
Let’s delve into the creative magic that emerges when UX research and design converge and explore together how design thinking principles, coupled with reliable user insights, can spark innovative solutions and transform abstract concepts into tangible, user-centric experience