Sarah Doody is a User Experience Designer and Product Strategist based in New York City. As a designer, Sarah works helps new companies assess their idea, understand their customers, and design their MVP. For companies with a product already in market, Sarah helps optimise their user experience through metrics, research, and her years of product design knowledge.
In addition to consulting, Sarah publishes a popular weekly newsletter, The UX Notebook, and writes regularly for the design community. Sarah also teaches on UX and previously created the curriculum for and taught General Assembly’s first 12-week UX immersive.
When not thinking about design, Sarah is training for her next marathon or planning a trip to explore a new part of the world.
Anticipatory design & the invisible interface
Technology has changed our lives in many ways, one of which is the power that access to information gives us. But along with that power, comes a great deal of stress associated with all the decisions we have to make.
To date, the solution to dealing with the volume of information accessible to us has been to rely on design. We design interfaces and experiences that give us the controls to find the exact information or option we want.
What if the burden wasn’t on us to ask for and then mine through information. What if instead, information came to us at the right time and with the right context?
How can you anticipate customer needs? How can you help them make less decisions? How can you make things simpler not be a better interface, but by striving to have no interface at all?