Nicola is a design leader, who solves business problems through design, creating products which millions of people experience every day.
Nicola is currently Vice President of Design for Condé Nast, where she leads an international team of designers, researchers and UX writers to deliver digital experiences for Condé Nast’s portfolio of brands including The New Yorker, Vogue, Wired and Vanity Fair.
The future of storytelling: Design as a change agent in the media industry
Storytelling sits at the very heart of how we communicate - stories are how we share, bond and process.
The media industry successfully made storytelling a commodity for more than a hundred years, but with the advent of the internet and changing landscape of advertising, it has been an industry in flux as it has navigated its way to new business models.
In this talk, Nicola will draw on her experience leading design in the media and discuss how design has – and continues to be – an agent of change in pivoting the media industry towards a successful cross platform future.