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Eric Burman | Interact Conference London
Eric Burman headshot

Eric Burman

Director of Digital Product Design at Nike

Eric Burman is speaking at this year's event

About

As a Global Director of Product Design at Nike, Eric leads a digital design function in Europe that strives to unite people globally through a common interest in activity and sport. 

Eric has over 15 years of experience leading design and strategy and a deep passion for responsible tech. He is motivated by using his background to advance systemic changes in business and to foster values-centered approaches that amplify human potential and make the world a more lasting and sustainable place. 

 

Talk details

Respecting Human Vulnerabilities

In this talk, Eric will pose the question: Does our metrics obsessed culture paint an accurate picture of the goals and intentions we set out for our users? Or do the efficiencies created by metrics in decision-making and product development amplify and mask unintended harms to individuals and our global communities? 

He will examine this topic and propose some radical shifts that we as technologists can make to our current systems thinking. And how designing with values in mind can better allow us to see the "whole" and lead to a more positive and equitable future for all. 

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