Catherine Nygaard is Head of Design and Research for Net-a-porter and Mr Porter, where she oversees all web, mobile and emerging platforms for the two luxury brands- currently concentrating on where content, data and commerce intersect.
Her passion lies in never giving up on doing the best design and product thinking, iterating on how we use research and data, and growing teams into happy and collaborative ones
Fashion vs Data : Who has the authority?
Fashion has always been an industry that has built their business on being the authority.
The authority in trends, the authority on what to wear, who to follow and what to buy. But in a competitive space that focuses on putting the customer first, how do fashion brands shift to meet customer demands - and how do we balance this in data driven design?