Alan Botwright is Principal Product Marketing Manager for Acquia’s Digital Experience Platform (DXP), Thought leadership around creating productive customer journeys that create meaningful business impact.
Removing the barriers to a productive customer journey
Powerful personalisation pays off.
Deloitte found that 69% of consumers said they’re more likely to purchase from a brand that personalises experiences and 68% said personalisation boosts brand satisfaction significantly. Why do so many Brands fail with Personalisation?
In this session we will explore the common personalisation challenges faced by Brands; and how innovations in intelligent content platforms help Brands overcome these challenges.