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Alan Botwright | Interact Conference London
Alan Botwright headshot

Alan Botwright

Principal Product Marketing Manager at Acquia

Alan Botwright spoke at a previous event. See this year's speakers


Alan Botwright is Principal Product Marketing Manager for Acquia’s Digital Experience Platform (DXP), Thought leadership around creating productive customer journeys that create meaningful business impact.

Talk details

Removing the barriers to a productive customer journey

Powerful personalisation pays off.

Deloitte found that 69% of consumers said they’re more likely to purchase from a brand that personalises experiences and 68% said personalisation boosts brand satisfaction significantly. Why do so many Brands fail with Personalisation?

In this session we will explore the common personalisation challenges faced by Brands; and how innovations in intelligent content platforms help Brands overcome these challenges.

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