Hannah Tempest head shot

Hannah Tempest

Director of Experience Delivery at Nomensa

Zoe May

Principal UX Consultant at Nomensa

Workshop details

The year’s Interact Workshop is hosted on October 12th at The National Gallery in London, and led by Hannah Tempest, Director of Experience Delivery at Nomensa.

A new way of thinking about innovation in your business through breaking down the products and problems you face as an organisation through the lens of digital evolution.

Based on her ‘Struggle For Existence’ series, Hannah Tempest, Nomensa’s Director of Experience Delivery, explores how an idea’s lifecycle might survive its environment where ideas compete “red in tooth and claw” for survival.

Hannah examines how under-performing innovation strategies face extinction, all competing for the same, vital resource: our attention.

We will work together to explore finding or creating a niche for your business to exploit through understanding the rules of the ecosystem and then breaking them in innovative ways.

You will work on challenging the systems and assumptions that make up your business and step by step create opportunities for innovation.

We will look at how innovative ideas, as in nature are influenced by environmental factors that force organisms to variate, change and evolve – or risk being lost to time like the dodo.

By deploying lessons garnered from evolution, we can refresh, recycle and reuse our ideas, transforming them into multiple manifestations.

In the battle between limited resources and fierce competition, we can all learn to be smarter and more strategic in our decision making.

Tickets are £50 plus VAT and a small booking fee. There are 25 places available. 


  • 09:30 – 10:00: Arrival
  • 10:00 – 10:15: Introduction to Hannah and Nomensa
  • 10:15 – 10:30: Introduction to Design Evolution thinking
  • 10:30 – 11:00: Exercise 1 – Finding your Niche
  • 11:00 – 12:00: Playback
  • 12.00 – 12:45: Lunch
  • 12:45 – 13.45: Exercise 2 – Variation, Deviation and Ideation
  • 13:45 – 14:15: Playback
  • 14.15 – 14:30: Summary and lessons
  • 14:30 – 15:00: Q&A and close

You can get your tickets to this year’s Interact workshop by following the steps on our booking page.